Level 07 Professional Qualification · Kennedy University Florida
Diploma in Digital Marketing
Digital marketing is the backbone of modern business growth, connecting brands with audiences through data-driven strategies, creativity, and technology. Hands-on training in SEO, Social Media, Content Marketing, Email Marketing, PPC, Web Analytics, and Marketing Automation.
Program Syllabus
Built to international corporate standards, preparing students for active campaign management and strategic marketing roles across global digital landscapes.
Module 1: Search Engine Optimization (SEO)
Mastering on-page and off-page optimization to drive organic traffic and improve search engine rankings.- Keyword Research & Analysis
- Technical SEO & Site Architecture
- Link Building Strategies
- Local SEO & Google My Business
- Content Optimization
Module 2: Social Media Marketing (SMM)
Building brand awareness and driving active engagement across major social platforms using dynamic and paid strategies.- Content Calendar Creation
- Community Management
- Targeting Strategies on Meta Platforms
- Influencer Partnerships
- Social Media Analytics Tracking
Module 3: Pay-Per-Click (PPC) Advertising & Google Ads
Designing, executing, and optimizing paid search and display campaigns to achieve maximum return on investment.- Google Ads Campaign Setup
- Campaign Budgeting & Lead Yield Tracking
- Display & Video Advertising
- A/B Testing Ad Copy
- Conversion Tracking Metrics
Module 4: Content & Email Marketing
Compelling storytelling to attract and retain audiences, coupled with direct automated email outreach.- Content Strategy & Storytelling
- Copywriting for the Web
- Email List Building
- Automated Email Workflows
- Newsletter Campaign Optimization
Module 5: Web Analytics & Marketing Automation
Using data analytics tools to measure campaign performance and automate repetitive marketing tasks.- Google Analytics 4 (GA4) Mastery
- User Behavior Tracking
- CRM Integration Setup
- Automation Platform Management
- Data-Driven Decision Making
Module 6: Mobile Marketing
Adapting marketing strategies specifically for mobile device users to capture the mobile-first audience.- Mobile App Optimization (ASO)
- SMS Marketing Campaigns
- Mobile-Friendly Web Design Principles
- Location-Based Marketing
- In-App Advertising
Program Highlights
- Hands-on training in the latest digital marketing strategies.
- Real-world projects for practical experience.
- Prepares for professional certification.
- Career-ready skills for digital marketing roles.
- Internship placement assistance.
Who Should Enroll?
- Students & fresh graduates entering tech.
- Entrepreneurs & business owners scaling brands.
- Marketing professionals upgrading digital skills.
- Career switchers seeking high-growth digital roles.
Career Prospects and Pathways
Handle critical campaign planning, budget execution, and analytical reporting across multiple organizational structures globally.
Academic Credentials Awarded
Upon fulfilling all graduation milestones, you receive a complete international credential portfolio: (1) One-Year Diploma from Kennedy University Baptist, (2) Academic Transcript detailing program credits, and (3) Experience Letter & Proof of Internship.
Financial Outlay & Relocation Support
| Service | Investment |
|---|---|
| Comprehensive Course Fees | 14,500 AED |
| Full UAE Employment Visa Fees | 8,500 AEDOptional; subject to standard Terms & Conditions |
Corporate Accommodation Assistance: Nucleus Training Institute offers active, supportive relocation services to our global and regional learners, helping secure verified flatshares and rooms next to primary Dubai Metro stops for a seamless campus commute.
Launch your career right here in Dubai
100% placement support and internationally recognized certification.
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